The 3-year Bachelor of Business Innovation (BBI) programme is designed to equip students with the essential skills needed to excel in entrepreneurship, digital marketing, strategic management, and innovative business practices.
Why Study the Bachelor of Business Innovation (BBI) Program?
Pursuing the BBI programme offers a unique and flexible approach to higher education, allowing students to learn at their own pace. With a focus on real-world application, a global perspective, and affordability, this programme opens up opportunities for individuals who may have faced barriers to continuing their education. Graduates of the BBI programme earn a highly sought-after qualification that prepares them for the dynamic world of business innovation.
Objectives
Cultivates an Innovative Mindset
The BBI programme fosters an innovative mindset, encouraging students to think creatively and embrace new business models, technologies, and strategies.
Early Career Development
By focusing on practical and hands-on learning, the BBI programme allows students to start their careers early, giving them a head start in the competitive job market and setting the stage for exponential career growth.
Industry-Focused and Professional
Developed with industry standards in mind, the BBI programme prepares students to meet the demands of the modern business world. This industry orientation ensures that students acquire relevant skills that are directly applicable to their chosen career paths.
Enhanced Managerial Skills
Through courses on strategic management, design thinking, and innovation, the BBI programme hones essential managerial skills such as effective communication, leadership, team building, and decision-making.
Real-World Application and Higher Earning Potential
With a curriculum emphasizing real-world business challenges and innovative solutions, students gain the experience needed to navigate and succeed in the business landscape. As a result, BBI graduates are well-positioned to pursue high-earning roles in various industries.
Curriculum
Programme Outline
Year 1: Foundation in Business and Innovation Semester I: (Total: 15 Credit)
-Integrated Professional English (3 Credit ) -Business Mathematics (3 Credit ) -Business Environment (Emphasis on Innovation Trends) (3 Credit ) -Introduction to Business Innovation (3 Credit ) -IT for Business Managers (3 Credit )
Semester II: (Total: 15 Credit)
-English Proficiency (3 Credit ) -Introduction to Financial Accounting (3 Credit ) -Business Statistics (3 Credit ) -Organizational Behaviour (3 Credit ) -Design Thinking and Innovation I (3 Credit )
Year 2: Developing Innovative Skills and Mindset Semester III: (Total: 15 Credit)
-Business Communication Skills III (3 Credit ) -Innovation Management (3 Credit ) -Marketing Management (Include topics on Marketing Innovation) (3 Credit) -Human Resource Management (Include elements of innovative talent management) (3 Credit ) -Business Research Methods (3 Credit )
Semester IV: (Total: 15 Credit )
-Cost Accountancy (Include innovative cost management strategies) (3 Credit ) -Production and Operations Management (3 Credit ) -Business Law (Include aspects of intellectual property and innovation law) (3 Credit ) -Digital Transformation (3 Credit ) -Business Model Generation (3 Credit )
Year 3: Applying Innovation in Business Semester V: (Total: 15 Credit )
-Business Analytics (3 Credit ) -Soft Skills (3 Credit ) -Fundamentals of Digital Marketing (Include Digital Innovation Strategies) (3 Credit ) -Research Paper Writing (3 Credit ) -Elective 1 (3 Credit )
-Innovation in Marketing -Product and Brand Management -Advertising and Sales Promotion (Incorporating digital innovations) -Customer Relationship and Management
Finance
-FinTech Innovations -Investment Management -Financial Services -Managing Personal Finance
Human Resource (HR)
-Human Capital Innovation -Personal Effectiveness and Self-Leadership -Human Resource Development -Training & Development
Total Programme Credits
90 Credit over 3 years (adjusted for a 3-year accelerated programme as commonly offered in the U.S. and Canada). If opting for a more traditional 4-year programme, aim for 120 Credit byby adding more elective courses or optional internships/co-ops
Bachelor of Business Innovation (BBI) Programme Details
Eligibility Criteria: Candidates must have completed a high school diploma (Baccalaureate or GCA) to be eligible for the programme.
Duration: The BBI programme spans 6 semesters over 3 years. Each semester comprises 30 ECTS (European Credit Transfer System) credits, ensuring international academic recognition.
-Programme Approach: The BBI programme adopts a hands-on, project-based learning approach. Students will engage in community projects and real-world business challenges designed to foster an innovative mindset and enhance employability skills, including:
-Problem-Solving and Decision-Making Skills: Students will tackle real business challenges, developing solutions that promote creative and critical thinking. -Task-Related Skills: Through practical coursework and projects, students will learn to manage tasks and lead teams effectively in an innovation-driven environment. -Personal Values and Social Responsibility: Emphasizing ethical practices, sustainability, and social impact, the programme encourages students to integrate these values into their business strategies. -Global and Local Engagement: By collaborating on community projects, students will gain insight into both global business trends and local market dynamics, preparing them for a diverse range of business environments.
-Communication and Collaboration: Focused on developing persuasive communication skills, the programme prepares students to present innovative ideas and lead cross-functional teams.
-Real-World Readiness: Through practical application, students gain the maturity, health and safety habits, and commitment needed to excel in their future careers.
Internship: The programme culminates in a 3-month internship that allows students to apply their innovative business concepts and strategies in a professional setting. This hands-on experience bridges academic learning with industry application, offering a smooth transition into the workforce.
Expected Outcomes: Graduates of the BBI programme will emerge as innovative leaders equipped with the skills to drive business transformation. They will be prepared for dynamic roles such as innovation consultants, business development managers, and digital marketing strategists, ready to make a tangible impact in the global business landscape.
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